AI4-Retail

Our experts and authors

They have already led retail through major change.

Their role is not to recite technology. It is to connect AI with the decisions, constraints and responsibilities faced by business leaders.

Portrait of Yves Frérot

01 · Slovenia · Central and Eastern Europe

Yves Frérot

Founder and CEO of HiperCom · AI speaker and practitioner

An entrepreneur specialising in retail data and performance visualisation, Yves has spent more than thirty years connecting data, commercial decisions and the realities of European markets.

As founder of HiperCom and co-founder of Promoscore, he works on price and promotion measurement, dashboards and consumer-goods data analysis. A speaker and trainer, he helps leaders and teams understand the uses, limitations and conditions required for generative AI to succeed.

Retail dataPricing and promotionsAI literacyPerformance management
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Portrait of Gildas Bonny

02 · France · Italy

Gildas Bonny

President of HUBERISE · AI & Data consultant

An entrepreneur with a strongly hands-on approach, Gildas works across very different environments, from dietary supplements to food and large-scale retail. He researches and tests the most relevant solutions so that companies can derive practical value from data, AI and new technologies in support of their information, growth, performance and innovation priorities.

This breadth of experience informs a pragmatic approach: start with operational realities, identify the technologies that are genuinely useful, measure their impact and support their implementation.

AI & Data assessmentConsultingTransformationChange management
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Portrait of Jérémy de France

03 · Romania · European markets

Jérémy de France

Co-Founder & CTO · FCUBE, Graphee and Promoscore

A technology entrepreneur and product architect, Jérémy de France has spent more than twenty years building applications and SaaS services. His experience includes retail, e-commerce and data-centred platforms.

As co-founder of FCUBE and Promoscore, he designs products that turn data, prices and promotions into immediately useful information for retailers and consumers. Within AI4-Retail, he brings the builder’s perspective: moving an AI opportunity from an idea to a reliable, understandable solution that can be used every day.

Products and platformsData & AIPricing and promotionsCustomer experience
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Portrait of Bernard Falin

04 · Poland · Central Europe

Bernard Falin

CEO & Business Transformation Executive | Poland & Central Europe

For almost 30 years in Poland, Bernard Falin has led, grown and transformed companies in international environments, with direct responsibility for their operational, commercial and financial performance.

A hands-on executive, he has extensive experience in leadership, P&L management, growth and transformation. He has run organisations with end-to-end responsibility for revenue, margins, costs, investment, teams and business development.

Over the course of his career, he has led performance turnarounds, restructurings, organisational transformations, e-commerce development and new-market entry, both during periods of growth and in complex situations demanding rapid decisions and financial discipline.

Nearly 30 years in Poland and Central Europe have given him an in-depth understanding of the market, its companies and networks, its business practices and its management culture.

Today, Bernard Falin advises executives and shareholders seeking to grow, transform or improve the performance of their businesses in Poland and Central Europe, combining strategic perspective, operational experience and the ability to deliver.

Retail leadershipProcurementLogisticsMarketing and private labels
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Portrait of Eric Blondeau

05 · Belgium · Europe & International

Eric Blondeau

Retail leadership & transformation · AI applied to business functions and performance

An international retail executive and entrepreneur, Eric Blondeau brings more than thirty years of experience across retail, food, pharmaceutical and automotive distribution, the food industry and consumer goods, in Europe and Central and Eastern Europe.

His career has taken him from Carrefour in France and Poland to creating and developing a national multi-format retail brand in Russia, with around one hundred outlets and 5,000 employees. He then led an automotive distribution group of 3,300 employees, operating 30 dealerships representing 10 brands, followed by a major pharmaceutical distribution company with 55 sites and 1,700 employees.

An entrepreneur since 2013, he also develops activities in food, nutrition and consulting. Today he works on the practical application of generative and agentic AI to retail functions, with an approach centred on processes, performance and organisational adoption.

Retail & distributionTransformation & performanceInternational developmentAI applied to business functions

What experience changes

A recommendation must stand up to reality.

Work with us

Five perspectives, one roadmap.

Depending on your needs, the collective brings together the right retail, organisational, data and technology expertise for your context.