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AI4-Retail synthesis · BE

In Belgium, only 49% of consumers want to use AI to search or shop

RetailDetail BEPauline NeermanBelgium

AI4-Retail synthesis

RetailDetail reports that 49% of Belgian consumers want to use AI to search or shop, compared with 58% globally. The figure comes from VML’s Future Shopper study with Censuswide of 28,000 consumers, including 2,000 Belgians: it indicates stated adoption, not observed use.

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