ChatGPT opens a new advertising channel for French retailers

AI4-Retail synthesis

ChatGPT Ads has launched in France as part of a rollout across 31 European territories, showing advertisements beside responses for adult users of the free and Go plans. OpenAI says ads are labelled and separated from answers, advertisers cannot access conversations, and users can delete their advertising history. Carrefour and Cultura are among the first advertisers cited, with impression- or click-based pricing and access still handled through sales teams and major agencies.