Heytens qualifies customer projects with a specialist AI agent

AI4-Retail synthesis

Heytens has added a conversational agent trained on its collections and advisory methods to its platform; it can propose three personalised solutions and visualise one of them using a photo of the customer’s window. The needs and preferences collected online can then be passed to the adviser before an in-store or home appointment. The retailer aims to improve conversion and save time, but the article does not yet publish measured results.