In the UK, ChatGPT overtakes Google for Gen Z product research

AI4-Retail synthesis

Retail Gazette cites a Talker Research study for Spreedly of 2,000 UK adults: nearly one third of Gen Z respondents name ChatGPT as their most trusted source for product research, versus 12% for Google. Google remains first at 25% across the full sample; this sponsored survey measures stated preferences, not actual conversions.